Nobody likes to read long strands of boring text. Wear a chicken suit, use humor, and make people laugh. Some of the best content is totally unscripted, and that's when people go viral.
Find News Headlines
Find news stories that apply to your viewers. Timely events are great for content, except political stuff. That's a can of worms that you probably don't want to open.
Q and A's
Facebook Live Q and A's are always a solid option. Viewers can get the opportunity to ask "appropriate" questions while you get to answer them. It's more personal and easier to ask a bunch of questions at once.